How does a potential website owner decide what the domain name should be? The most common first step is to think of the product or service that will be touted by the site. Let us consider three separate businesses: a silversmith, a craft site devoted to people who crochet, and a cell phone sales company.
There are a few things to understand about choosing the proper domain names for websites. Firstly, a company wants their site to be found on the world wide web, not to just sit there and languish. Secondly, a company does not want to have to compete with other websites for potential customers. Thirdly, a company does not want to draw the wrong type of visitor to their site. Note the examples below.
A silversmith is a person who works with metal to create something ornamental whether it is jewelry, silverware or an object of art. They may consider that their last name is Smith and think a good name for the site would be smithsmithing, but when they do a search of websites with that name, they see that three other companies have very similar domain names. A technology lover decides he would like to begin a cell phone sales site. He is a movie buff, so he thinks that droid vs iphone would be great. He loves the Godzilla vs Mothra genre and so does everyone else, right? A person who crochets makes their pretty items out of yarn with a hook. Hook in the French language is crochet, hence the name for the hobby. The person would like to begin a website with patterns and yarn for sale might think thehappyhooker is a really cute idea. In fact, when she does a search of other sites with similar names she discovers that she may not get the type of visitor she is looking for.
