Registering a domain may have been an expensive and complicated affair in the past but it has become a lot simpler today. The presence of large number of intermediaries and the ease with which one can find them on the internet means that finding the right deal has become a lot easier.
Your domain name is going to form an integral part of your identity on the internet. Buying a personal domain that will be used for one’s personal purposes within the family is not a big deal. One can go in for a virtually any domain that one likes. If you have a family with a weird sense of humor, you can even go in for supposedly unsuitable and inappropriate names. It will all be brushed off as a joke.
However, coming up with a name that indicates that you may be anti-gay, anti-colored people, anti-Asians or anti-women can prove to be a very expensive mistake. Your customers will certainly not be interested in visiting such a website. You may insist that the name was not intended to hurt anybody but your clarifications would not be considered valid.
Go in for a domain name that will be acceptable to all. The best option is to focus on the brand or name of your business or its essential characteristics. It is also important to opt for a name that is short and sweet. One has the option of including the names of each and every partner in the domain name but that would render it so big that it would be virtually unusable on the internet.