Finding the Perfect Domain Name

You have the perfect website. The perfect logo. The perfect brand name. The perfect font and design. Preferably you have some sort of adequate purpose for launching a website. What’s next? Finding the perfect domain name of course. When considering launching a website finding a great domain name should be on top of your list. You should look for something that describes the product or service you are offering. A Good example is www.dictionary.com. It is straightforward, to the point; you know exactly what you are getting when you go to that site. Some popular sites choose to couch their domain names in ambiguous, buzz-building phrases. Google? Does anyone know what that means? Wikipedia? Couldn’t even tell you. The strategy is all in the branding, by tying your domain name to an ambiguous, sometimes made up word you have complete ownership over that word. Words have the power to turn your domain name into a brand, a logo, and a verb.

After you have your perfect domain name to identify your website the next step is to attach the appropriate suffix. These suffixes change depending on what organization/service you provide. If you are unclear what a suffix is on a domain name, I guarantee that you have seen them. Some of the more popular ones are .com (commercial business), .org (nonprofit organizations), .gov (government organizations), .net (network organizations), and .edu (educational organizations). Many countries have different suffixes. For example, Canada’s suffix is.ca. Thailand’s is .th.

When you have a match made in heaven with your domain name and your website the next step is to find a web hosting company to host your site on their server. This allows your site to be read by the masses. It is easy to find a cheap and effective web hosting company these days. You might try godaddy.com, a popular and cost effective web hosting company. Hostmonster.com, and justpost.com also offer web hosting services and competitive rates.

After you have the basics of the domain name and web hosting down the rest is up to you.

Speak Your Mind

*